• Patients

    Be the preferred choice among consumers while driving positive health behaviors and outcomes by appealing to their unique, segment-specific motivations

    LEARN MORE
  • Members

    Maximize the success of your health plan among consumers by linking your brand proposition and wellness initiatives to their unique, segment-specific motivations

    LEARN MORE
  • Shoppers

    Differentiate your store, pharmacy, and health-related products and services among shoppers by linking your proposition to their unique, segment-specific motivations

    LEARN MORE
  • Your Customer's Consumers

    Bring value to your B2B customers by helping them effectively market to their consumers

    LEARN MORE

ENHANCING YOUR HEALTH CARE STRATEGIES THROUGH CONSUMER INSIGHTS


ACQUIRE
new patients/members

RETAIN
consumers by driving loyalty

CHANGE BEHAVIOR
for better outcomes

LEARN MORE ABOUT c2b solutions

WHO

Identifying the consumers who drive the most revenue or represent the greatest cost reduction opportunity for YOU

WHY

Understanding consumer motivations through deep consumer insights to drive behavior change

WHAT

Tailoring your education, advertising, and communication to make your products and services appeal to different consumer types

HOW

Selecting the right media and channels to influence consumer behavior more effectively and more efficiently

BLOG

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WHITEPAPER

Psychographic Segmentation and the Healthcare Consumer

A HEALTHCARE MARKETER'S WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg

Psychographic Segmentation and the Healthcare Consumer

A HEALTHCARE MARKETER'S WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg

BLOG

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c2b solutions BLOG

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SEGMENTATION

What Type of Patient Are You?

Identify your personality type and the type of those
you're targeting, using the c2b Consumer Classifier.