• Patients

    Be the preferred choice among consumers while driving positive health behaviors and outcomes by appealing to their unique, segment-specific motivations

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  • Members

    Maximize the success of your health plan among consumers by linking your brand proposition and wellness initiatives to their unique, segment-specific motivations

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  • Shoppers

    Differentiate your store, pharmacy, and health-related products and services among shoppers by linking your proposition to their unique, segment-specific motivations

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  • Your Customer's Consumers

    Bring value to your B2B customers by helping them effectively market to their consumers

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  • Consumer To Business
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What is
c2b solutions?

ENHANCING YOUR HEALTHCARE STRATEGIES THROUGH CONSUMER INSIGHTS

Whitepaper

Psychographic Segmentation and the Healthcare Consumer

A HEALTHCARE MARKETER'S WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg

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c2b Consumer Classifier

What Type of Patient Are You?

Identify your personality type and the type of those
you're targeting, using the c2b Consumer Classifier.