c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out:
The percentage of uninsured Millennials declined from 23 percent in 2013 to 11 percent in 2016, according to research by the Transamerica Center for Health Studies. Good news—except, the research...Read more
Is today’s healthcare the new “Wild West”? As transformation continues across the entire healthcare landscape, it certainly feels like we’re moving into uncharted territories for providers, payors...Read more
Are you ready for another open enrollment season? On Nov. 1, national and state health insurance exchanges will kick off what one blog referred to as a 90-day Black Friday that “… is a make or break...Read more