How will you motivate me to change my behavior?

How will you convince me to choose your service?

How will you keep me loyal to your brand?

How will you motivate me to adopt healthy habits?

How will you help me take my medicine correctly?

How will you keep me from readmitting to the hospital?

How will you influence me to stay out of the Emergency Room?

Change Healthcare
Consumer Behavior

  • Psychographic Segmentation
  • Consumer Insights
  • Proven Results

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Worldwide Business with kathy ireland®


Click on the video to watch an interview with c2b solutions, which is receiving international coverage on major news networks.

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The c2b Consumer Classifier

c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness. 

Which type of health care consumer are you? Answer a few simple questions to find out.

Consumer ACAlogy:

How to Succeed in a Health Care Reform Environment

In it we cover:

  • The barriers to success on the exchanges
  • How consumers evaluate insurers
  • The challenges posed by a lack of consumer health literacy

Get the Consumer ACAlogy Whitepaper


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