c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out:
In it we cover:
In the dictionary, the term “sleeping giant” refers to “one that has great but unrealized or newly emerging power.” It’s an apt expression for describing the growing volume of data available to...Read more
World-renowned medical technology expert Atul Butte—and current leader of the University of California San Francisco Institute for Computational Health Sciences—believes that “Hiding within those...Read more
While having more financial “skin in the game” has been a catalyst for healthcare consumerism, it isn’t the only factor to have sparked change. The digital revolution that has driven change in...Read more