c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out.
Healthcare consumerism is here to stay. Healthcare reform kindled the fire as market conditions shifted costs to the consumer. Omnipresent smartphones, wearable fitness devices, advanced healthcare...Read more
The mandate to bring down healthcare costs in America is not driven by any single factor. Public and private...Read more
(Image via Tomi Um / NYT The Upshot) Abraham Verghese, MD, professor of medicine at the Stanford School of Medicine and recipient of a 2016 National Humanities Medal, has said, “The bottom line:...Read more