c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out:
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Federal regulators announced earlier this month that one of the biggest healthcare systems in the country has agreed to a $5.55 million settlement related to release of HIPAA-protected data. Did the...Read more
Director Robert Altman once compared making a movie to chipping away at a boulder. “You know that there's something in there, but you're not sure exactly what it is until you find it,” he said. It’s...Read more
Sayings fall in and out of favor, but “Big Data” has sustained its buzzword status since the 1990s. As the healthcare industry—which admittedly arrived late to the Big Data party—strives to realize...Read more