c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out:
PART 5 OF 5 Giving advice is easy; taking advice is hard. You might think, therefore, that the final psychographic segment defined by c2b solutions—Direction Takers—would be a highly desirable...Read more
PART 4 OF 5 Having a lot of balls in the air isn’t an uncommon condition these days. Demanding work and family schedules take their toll. And the fact that many Americans don’t take the vacation days...Read more
PART 3 OF 5 Anyone who has ever indulged in “retail therapy” certainly wasn’t shopping for health insurance. A Forbes article exploring why the Affordable Care Act didn’t get off to a good start...Read more