c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out.
If you were to guess which generation is more likely to choose a health insurance plan because it offers better pricing, would you answer, “Baby Boomers” or “Millennials”? The answer might...Read more
Although 66 percent of healthcare organizations agree that consumerism is vital in healthcare, according to the Kaufman Hall Healthcare Consumerism Index, only 16 percent integrate feedback on...Read more
In 1998, Patch Adams debuted in theaters across the country. Based on a true story, the movie featured Robin Williams in the role of unorthodox physician and founder of the Gesundheit! Institute,...Read more