c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out:
In it we cover:
World-renowned medical technology expert Atul Butte—and current leader of the University of California San Francisco Institute for Computational Health Sciences—believes that “Hiding within those...Read more
While having more financial “skin in the game” has been a catalyst for healthcare consumerism, it isn’t the only factor to have sparked change. The digital revolution that has driven change in...Read more
The big buzzword in marketing these days is customer-centricity. It’s a trend that’s transforming the industry, forcing marketers to look deeper for insights into individual customers’ needs and...Read more