c2b solutions has identified five types of health care consumers (psychographic segments) based on their motivations, communication preferences and approach to health & wellness.
Which type of health care consumer are you? Answer a few simple questions to find out.
Despite the time-worn expression that you can’t teach an old dog new tricks, hospitals face mounting pressure to encourage healthy behaviors among aging Baby Boomers and older seniors. In addition to...Read more
For 74 million low-income Americans—men and women, seniors and young adults, individuals with physical or cognitive disabilities—Medicaid represents a critical lifeline to better health. Often these...Read more
Overcoming persistent myths about medically underserved populations is a challenge that every hospital or healthcare provider faces. To borrow from a well-known myth, it can feel like you’re rolling...Read more