The Psychographic Segments: Balance Seekers
Balance Seekers are generally proactive in their health and are wellness-oriented. Balance Seekers are open to many ideas, sources of information, and treatment options when it comes to their healthcare.
However, Balance Seekers themselves – not healthcare professionals -- define what success looks like in their health. Physicians and other healthcare professionals are useful resources, but not the only resources, for leading a healthy life.
Statements with which Balance Seekers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
- “I like to take care of myself and don’t like going to the doctor unless I’m really sick.”
- “Physicians are just one resource for me; I consider many sources when managing my health & wellbeing.”
And Balance Seekers are statistically the least likely to agree with this statement:
- “My doctor is the most credible authority for my health & wellness needs..”
Please contact c2b solutions to discuss how psychographic segmentation can enhance your organization’s patient engagement efforts.
Comparisons of email communications with versions customized for each Psychographic Segment to illustrate segment-specific language: