c2b solutions has created a platform to help healthcare stakeholders accomplish their goals:
The challenge today is the “one size fits all” approach of population management, off-the-shelf disease management programs, and non-personalized care delivery has seen limited (if any) success.
Additionally, consumers do NOT approach healthcare in the same way, and the healthcare system tends to view patients as a “walking disease state”, focusing on the health condition instead of the person, assuming patients with that condition share the same needs, perceptions and behaviors.
If success is driven by patient behavior and adherence to professional recommendations, there are significant opportunities for improved approaches:
The c2b Consumer Diagnostic market research includes 15.6 million data points on the needs, wants, attitudes and motivations of consumers across healthcare delivery channels. This research is updated annually as the healthcare system evolves under the Patient Protection and Affordable Care Act (ACA), to keep c2b solutions’ clients a step ahead of the evolving marketplace.
The partners of c2b solutions have over 50 years of experience with P&G Healthcare applying consumer insights and segmentation models toward significant business growth.
Please contact c2b solutions for pricing and support for any of our products and services.