Case Studies

Case Studies

How Can c2b solutions Help My Healthcare Organization?

Bob Spoeri Beckers Hospital Reviewc2b solutions has created a platform to help healthcare stakeholders accomplish their goals:


  • Improve patient outcomes
  • Improve patient satisfaction
  • Improve patient acquisition and retention


The Healthcare Market

The challenge today is the “one size fits all” approach of population management, off-the-shelf disease management programs, and non-personalized care delivery has seen limited (if any) success.  

Additionally, consumers do NOT approach healthcare in the same way, and the healthcare system tends to view patients as a “walking disease state”, focusing on the health condition instead of the person, assuming patients with that condition share the same needs, perceptions and behaviors. 

Traditional Approaches have been Limited in their Effectiveness

If success is driven by patient behavior and adherence to professional recommendations, there are significant opportunities for improved approaches:


  • 75% of adults are non-adherent to their medications in one or more ways.
  • 25% of patients prescribed medications for a new illness fail to fill their initial prescription.
  • Half of patients taking maintenance medications for a chronic disease stop taking their medications within a year of starting therapy.
  • The past decade has seen a decline in overall cancer screening in the United States.
  • According to a study by the Partnership for Preventative Care, preventative services are grossly underused.
  • The Centers for Disease Control and Prevention (CDC) said in 2010, the average consumer participation in these programs was only 22%. 
  • Education is only part of the answer as evidenced by nearly half of physicians being overweight or obese (Johns Hopkins study of 500 physicians). This despite years of education and practice, as well as access to the world’s leading medical information.


Why should I believe c2b solutions' healthcare market research can enhance my efforts?

The c2b Consumer Diagnostic market research includes 15.6 million data points on the needs, wants, attitudes and motivations of consumers across healthcare delivery channels. This research is updated annually as the healthcare system evolves under the Patient Protection and Affordable Care Act (ACA), to keep c2b solutions’ clients a step ahead of the evolving marketplace.   

The partners of c2b solutions have over 50 years of experience with P&G Healthcare applying consumer insights and segmentation models toward significant business growth. 

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Case Studies 

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Segmentation and the
Health Care Consumer