Case Study

Case Studies

Examples Using c2b solutions Healthcare Consumer Insights, Psychographic Segmentation Model and c2b Advisor Services

These case studies provide examples of how c2b solutions consumer data, products and services can be used to help an organization succeed at its healthcare objectives. c2b solutions' proprietary resources will enhance an organization’s healthcare strategies and efforts toward consumer behavior change.

 

Impacting Enrollment in an Employer Health Initiative

 

This is an example case study involving an employer that is trying to motivate its employee population toward healthier behavior, specifically focusing on obesity. 

c2b solutions consumer insights, psychographic segmentation model and c2b Advisor services are used to address this issue.

Gaining a Healthy Workforce through Behavioral Science

 

This is an example case study involving an employer that is trying to motivate its employee population toward healthier behavior, specifically focusing on obesity. 

c2b solutions consumer insights, psychographic segmentation model and c2b Advisor services are used to address this issue.

Optimizing Care Coordination in an ACO Environment

 

This is an example case study involving an Accountable Care Organization (ACO) that seeks to optimize its care coordination, focusing on diabetes.

c2b solutions psychographic segmentation model is used to customize approaches to various patient types.

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Psychographic
Segmentation and the
Health Care Consumer

A HEALTHCARE MARKETERS WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg