The data contained in the c2b Consumer Diagnostic is critical for all health care organizations seeking to meet the needs of their consumers. Beneficiaries of this data include stakeholders across all channels of health care delivery...
The c2b Consumer Diagnostic is our annual study measuring U.S. consumers’ health and wellness attitudes, behaviors, influences and motivations in a changing Health Care Reform environment. It is through this consumer lens that your organization can develop winning strategies to:
The latest study was fielded in January 2015 among 4,039 respondents mirroring the U.S. Census. The depth and breadth of this research yielded more than 50 million data points on the U.S. health care consumer. This builds upon our first national study in 2013 to begin providing trend analysis and an evolution in consumer attitudes and behaviors.
The c2b Consumer Diagnostic Unlocks the Factors that Drive Consumer Health Behaviors
Consumers are surrounded by many factors that influence their health & wellness attitudes and behaviors. These factors are channeled through a personal lens based on years of experience and conditioning.
Understanding how these factors affect consumers is the key to affecting positive behavior change.
Scroll over the bubbles below for a sample of the types of data found in the c2b Consumer Diagnostic:
You can define the type of health care consumer to analyze based on any variable in the study and get the data on that consumer type’s attitudes, behaviors and preferences. For example:
Data from the c2b Consumer Diagnostic are available in several formats, depending on our clients’ needs. Click here for a listing of these formats:
This publication is an interactive pdf, allowing you to easily navigate more than 700 charts, graphs, and tables of data with accompanying analysis. Click here for more information.
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