c2b Whitepapers

Insights and Application from c2b solutions Consumer Research

Please download these whitepapers to learn more about how c2b solutions can help your organization achieve its strategies through consumer insights.

Psychographic Segmentation and the Healthcare Consumer

  • Motivating consumer behavior change by appealing to the personalities of different patient types
  • Methodology behind c2b solutions’ proprietary psychographic segmentation model (patent pending)
  • Case studies where application of psychographic segmentation solved problems for various healthcare businesses

Analysis of Consumers with Diabetes

  • Extensive sample of market research data on patients with diabetes from the c2b Consumer Diagnostic, a study of the U.S. healthcare consumer
  • A detailed profile of the health and wellness attitudes and behaviors of consumers with diabetes
  • How consumers with diabetes interact with the healthcare system

The Truth About Patient Engagement and Activation

  • Patient engagement versus patient activation
  • Activating patients based on their psychographic motivations and preferences
  • Measuring patient activation

Healthcare Consumerism in Action: Millennials and the New Healthcare Climate

  • Defining health characteristics of the Millennial generation
  • Psychographic differences within the Millennial generation
  • The role of mHealth among Millennials

Understanding Boomers: A Disruptive Force in American Healthcare

  • The chronic health problems facing longer-living Boomers
  • The psychographic differences among Baby Boomers
  • How to provide support for the sandwich generation

What Data-Savvy Businesses Can Teach the Healthcare Industry About Success with Consumers

  • What healthcare businesses need to understand about how data-driven strategy operates in a real-world, retail setting.
  • The data (and the information contained therein) hospitals are collecting or have access to.
  • How data-driven healthcare strategies are already empowering pioneering organizations with actionable insights.
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Segmentation and the
Health Care Consumer