SELF ACHIEVERS     |     BALANCE SEEKERS     |     PRIORITY JUGGLERS     |     DIRECTION TAKERS    |    WILLFUL ENDURERS

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The Psychographic Segments: Priority Jugglers

 

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Priority Jugglers are very busy with many responsibilities. Because of all these responsibilities, Priority Jugglers may not take the time to invest in their own wellbeing and are reactive when it comes to health issues.

However, Priority Jugglers are very proactive when it comes to their family’s health and will make sure their loved ones receive the care they need.

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Statements with which Priority Jugglers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:

  • “I don’t let being sick get in the way of my family.”
  • “I’m more worried about other family members’ health than my own.”
  • “I don’t let being sick get in the way of my work.”

 

Please contact c2b solutions to discuss how psychographic segmentation can enhance your organization’s patient engagement efforts.

 

Keys to Engagement

    • Appeal to their sense of duty and commitment
    • Acknowledge how busy they are
    • Offer group or peer learning opportunities

 

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Comparisons of email communications with versions customized for each Psychographic Segment to illustrate segment-specific language: