Products & Services

Products & Services

Our Proprietary Healthcare Market Research & Consumer Insights

“In a new era of healthcare, those paying for care (insurers, employers) and providing care (doctors, hospitals) need to think more like consumer marketers by learning to target more effectively — not only to guide consumers towards choosing providers and plans, but also to more efficiently deliver care and encourage healthy behaviors.”

c2b solutions can Consumerize your Business through its proprietary healthcare consumer insights and psychographic segmentation model. With decades of experience leveraging consumer insights to drive breakthrough results in both prescription and OTC products at P&G, the partners of c2b solutions can help you succeed in the dynamic healthcare marketplace. 

 

PRODUCTS

Consumer insights and data from ongoing market research on consumer motivations, behaviors and needs regarding health & wellness under a changing Healthcare Reform environment. Learn More

A relational database of ongoing c2b Consumer Diagnostic research data for detailed inquiries and customized analysis. Learn More

This comprehensive, 105 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with cancer.Learn More

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This comprehensive, 106 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with cardiovascular conditions.Learn More

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This comprehensive, 108 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with diabetes.Learn More

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This comprehensive, 103 slide presentation (Microsoft PowerPoint) provides an in-depth look at the healthcare needs, attitudes and behaviors of consumers who are overweight or obese.Learn More

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This comprehensive, 105 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with anxiety or depression.Learn More

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CONSULTING

c2b solutions Consumer Advisors will leverage their proven consumer insights, segmentation and marketing experience to help you grow your business.Learn More 

c2b solutions Customer Advisors will leverage their proven Account Management expertise and consumer insights to improve your Business-to-Business capabilities. Learn More

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Psychographic
Segmentation and the
Health Care Consumer

A HEALTHCARE MARKETERS WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg