The Psychographic Segments: Self Achievers
Self Achievers are the most proactive when it comes to their wellness, investing what is necessary toward their health and appearance.
Self Achievers may actually have health issues, but they stay on top of them with regular medical check-ups, health screenings, and research.
Self Achievers are task oriented, and will tackle a challenge if they are given measurable goals.
Statements with which Self Achievers are statistically (95% confidence) more likely to agree relative to all other psychographic segments:
- “I actively take steps to prevent illness.”
- “I am already healthy but I take steps to be even better.”
- “I invest a lot of time and effort in improving my health.”
Comparisons of email communications with versions customized for each Psychographic Segment to illustrate segment-specific language: