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c2b Syndicated Reports

Research Summaries on the U.S. Health Care Consumer

Data and insights from the c2b Consumer Diagnostic, our annual study of the U.S. health care consumer, is packaged into syndicated reports for client purchase.

While the c2b Consumer Diagnostic yields more than 50 million data points per study, this depth and breadth of data may not be necessary for many clients.  Thus, we offer written reports focusing on specific topics or types of health care consumer.

PRODUCTS

The c2b Consumer Diagnostic is the definitive reference manual on the U.S. healthcare consumer. 625 pages with over 700 charts and tables of data, it is available in hardcopy or in an interactive pdf format, which allows you to easily navigate and locate the data you need amid the depth and breadth of the market research.

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This comprehensive, 105 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with cancer.

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This comprehensive, 106 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with cardiovascular conditions.

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This comprehensive, 108 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with diabetes.

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This comprehensive, 103 slide presentation (Microsoft PowerPoint) provides an in-depth look at the healthcare needs, attitudes and behaviors of consumers who are overweight or obese.

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This comprehensive, 105 slide presentation (Microsoft PowerPoint) provides an in-depth look at the needs, attitudes and behaviors of consumers with anxiety or depression.

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Psychographic
Segmentation and the
Health Care Consumer

A HEALTHCARE MARKETERS WHITEPAPER

Brent Walker, Casey Albertson and Rob Freeberg