Peter Friend

Client Director - c2b solutions


As an authorized Client Director for c2b solutions, Peter’s responsibilities include representing c2b solutions products and services. Peter also serves as Managing Director with BRG, a leading global strategic advisory and expert based consulting firm, for which he advises healthcare organizations on an array of operational and financial matters, particularly in the areas of physician/hospital integration, performance improvement, population health management and development of off-site ambulatory care services.

 Peter Friend, LFACHE, brings more than 30 years of experience in the healthcare field as an executive, consultant, speaker and innovator. Peter previously served in a senior executive capacity in three

healthcare institutions: Sherman Hospital in Elgin, Illinois; Kenosha Hospital and Medical Center in Wisconsin; and most recently at Highland Park Hospital in Illinois, where he served as executive vice president/COO and helped orchestrate a merger with Evanston Northwestern Healthcare (now North Shore University Health System).

Peter developed one of the first physician-hospital organizations (PHOs) in the country at Highland Park Hospital (an independent practice association (IPA model). He previously planned and oversaw construction and operation of the first freestanding emergency center in the state of Illinois in Crystal Lake.

Peter is a prolific speaker and writer on freestanding emergency centers, physician hospital integration and retirement planning.   He has conducted more than 50 seminars for a variety of national healthcare organizations, including the American Hospital Association, American College of Healthcare Executives and Medcial Group Management Association.


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Segmentation and the
Health Care Consumer